Are you a real estate agent looking to build a website?
If so, you’ve probably heard the term IDX pop up quite a lot. IDX stands for internet data exchange. This technology allows brokers and agents to access and display MLS listings on their website.
But, what is IDX broker? Why should you use it? How can it help you as a real estate agent?
Check out this guide to learn everything you need to know about IDX broker.
What is IDX Broker?
As we mentioned, IDX allows you to display MLS listings on your site.
As a real estate agent, you want your prospective clients to be able to easily view the houses and properties that are currently for sale. With an IDX, clients can search for these properties directly through your site instead of heading to Trulia, Zillow, or other portals.
Individually uploading each property and taking it down once it’s sold is very time-consuming and nearly impossible, so you need some type of technology that allows you to automatically update your listings as they come in and off the market.
This is exactly what IDK Broker does. It connects your website to the MLS so that listings are displayed in real-time. You can check out https://www.themadeinamericamovement.com/idx-broker/ to learn more about how IDX Broker works.
What are the Pros and Cons of IDX Broker?
IDX is important due to the growth of the internet in real estate. According to the National Association of Realtors, 51 percent of homebuyers find their home online. This percentage is even higher for millennials and younger generations.
With IDX Broker, you’re able to easily display listings online to the large number of people who shop for homes through the internet.. However, this isn’t the only benefit that IDX Broker provides. Here are some of the other pros of IDX Broker:
- Get more buyer leads to visit your website
- Easily obtain contact information from leads
- Gain valuable information from your leads, such as what area they’re looking to buy a home in, what type of property they’re looking for, etc.
- Save you and your buyer time by narrowing down their home selection so you only show them the ones they really like
- Improve your analytics and increase your site traffic
- Stand out from competitors that don’t offer IDX solutions
Of course, there are some downsides to IDX broker that you need to consider. IDX can be expensive, and you can expect to pay around $250 per month for a fully customizable IDX website.
Additionally, it’s important to note that IDX won’t automatically help your website rank higher. Also, some people find the IDX rules and regulations difficult to understand.
Who Can Use IDX Broker?
Whether or not you qualify to use IDX Broker is dependent on your local Multiple Service Listing. Since your MLS is governed independently, your rules may be different than another MLS in another area.
Generally speaking though, all broker members can participate in IDX.
IDX Broker: Are You Ready to Build Your IDX Website?
Now that you know what IDX Broker is, it’s time for you to put together your IDX website. The right IDX website will help you attract more real estate clients.
Be sure to check back in with our blog for more tips and tricks for real estate agents.